sorry for cross-posting / repeating myself again but I've got a great idea for a Samsung advert
over a soundtrack of New Order's Crystal (we're like crystal we break easy)
see youtu.be/6CHdI2yDF4c
they show a montage/collage of glum looking people using a variety of phones from different providers (a range of inexpensive and more high end phones) with smashed screens, falling to bits or held together with sellotape or Elastoplast plus video segments of various people jumping out of their cars or sitting on the toilet (including maybe a hip surfer wearing board shorts) trying to catch their phone as it falls to the ground and breaks or disappears under the U-bend
cut to a guy in a mall with a sign saying "Screen Repairs $150" - cut back to some sleek images of the latest super slim iPhone then images of various $100 tough cases implication - you will need one of these to protect your investment but that kind of defeats the object
fast forward to the denouement - person or persons wearing Gear S showing some everyday rough and tumble hard knocks then responding to calls on the Gear S which is still looking pristine
Maybe the surfer maybe an Ice Hockey player maybe a business man/woman searching the pockets in their suit for the phone and smiling when they remember the Gear S is on the wrist and the "phone" is safe in their handbag, briefcase, suit pocket, VW Kombi glove compartment or wherever
Tagline "Samsung Gear S - Unbreakable - and you can make calls from it"
No direct criticism of the opponents unlike the feeble Microsoft vs Apple bun-fight adverts from a couple of years ago
Genius
over a soundtrack of New Order's Crystal (we're like crystal we break easy)
see youtu.be/6CHdI2yDF4c
they show a montage/collage of glum looking people using a variety of phones from different providers (a range of inexpensive and more high end phones) with smashed screens, falling to bits or held together with sellotape or Elastoplast plus video segments of various people jumping out of their cars or sitting on the toilet (including maybe a hip surfer wearing board shorts) trying to catch their phone as it falls to the ground and breaks or disappears under the U-bend
cut to a guy in a mall with a sign saying "Screen Repairs $150" - cut back to some sleek images of the latest super slim iPhone then images of various $100 tough cases implication - you will need one of these to protect your investment but that kind of defeats the object
fast forward to the denouement - person or persons wearing Gear S showing some everyday rough and tumble hard knocks then responding to calls on the Gear S which is still looking pristine
Maybe the surfer maybe an Ice Hockey player maybe a business man/woman searching the pockets in their suit for the phone and smiling when they remember the Gear S is on the wrist and the "phone" is safe in their handbag, briefcase, suit pocket, VW Kombi glove compartment or wherever
Tagline "Samsung Gear S - Unbreakable - and you can make calls from it"
No direct criticism of the opponents unlike the feeble Microsoft vs Apple bun-fight adverts from a couple of years ago
Genius
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