What is suitable Target CPA in AdWords?

TisTis

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Jul 11, 2015
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I started a Google AdWords campaign for one of my games.
And now I try to find a suitable value for the target CPA.
The help doc of AdWords is not that clear about this matter.

Please, could you give me some advice?
 

Forsbit

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Feb 8, 2016
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CPA depends on many factors, like CTR and install conversions, etc. Usually you start with high traget CPA and after you get some installs, adjust it to come up with a value that gets you downloads at minimum cost