I've done this for several years over on TreoCentral and PreCentral...
I have not been able to find a college bowl listing that I can import into my calendar. So I took the FoxSports.com listing and reformated it. Attached is a Zip file with 4 .csv files in it (one for each of the 4 major US time zones). I assume with some quick Excel work it can be imported into other calendars. The only issue I am having with the import is that the Reminder On/Off field is not automagically mapping, during the import you will need to go in and "Map Custom Fields..." to fix that one field.
Alternatively, I am going to try publishing the bowl calendar from my gApps account so others can subscribe:
Please let me know if there are any errors or issues.
Quick and dirty Outlook import instructions:
File > Import and Export...
Choose "Import from another program or file"
Then "Comma Seperated Values (Windows)"
Browse and select the file for your timezone
Select Destination Folder -> Calendar
Click "Map Custom Fields ..."
Change any mapping, check to see that Reminder On/Off is mapped correctly.
Click Finish and it should import.
Subscribe to this thread to be notified when next year's schedule is posted.