why no Epic advertising push?
I have an EVO but previously owned an Epic. The Epic is a great device. After 2 exchanges due to capacitive button and slider issues, I exchanged it for an EVO.
But I'm definitely a fan of Samsung and what it is doing with the Galaxy line.
My issue is with the marketing of the Epic. It essentially has no media presence. There was the initial tv spot with the X wing fighters and now a really strange new ad in which a dude jumps into the arms of a girl. IPhone is still pushing the facetime. Motorola still has Droid and DroidX in your face. HTC is running a major campaign with 2 EVO ads and 1 Incredible tv spot.
The Samsung Epic is in the same league with all those devices. It's an elite device. Why no major ad campaign? Tv or otherwise.
- 09-26-2010, 01:27 PM #2
- 09-26-2010, 01:31 PM #3
- 484 Posts
I know you can hardly walk down a dark deserted ally without seeing some kind of verizon branding lol.
- 09-26-2010, 02:16 PM #4
Sprint has always been bad about advertising their phones. Even their flagship phones don't get much advertising other than the EVO which has gotten the most phone advertising from Sprint than any other I can remember. The last time they did a big pitch on phones was the Instinct a while back ago and that was an AWFUL phone. Almost all of the other big 3 cell phone companies advertise both their service and their phones and Sprint needs to do the same so people know what they have to offer. No one is going to go shopping in a sprint store to find out what they have. They have to be drawn in with a mega phone that they're offering. I never even heard of the EVO until I started to look up phones when my phone was up for renewal. And by that time, the Epic was already a month old. Come on Sprint, get with the program if you want to sell some phones!!
- 09-26-2010, 03:19 PM #5
- 09-26-2010, 03:22 PM #6
I do see the GENERIC Galaxy S ads from Samsung but they usually show a Verizon-branded phone (Fascinate). It would be nice to see the Epic get some LOVE since it is better than the EVO in my opinion and I've been an HTC/Sense fan from the beginning even with my pre-sense HTC WinMo phone from about 6 years ago.
- 09-26-2010, 03:36 PM #7
- 09-26-2010, 03:45 PM #9
Who knows, maybe samsung has some new innovative epic ads on the way. Ads that show how incredible the device is.
- 09-26-2010, 04:12 PM #13
- 09-26-2010, 05:55 PM #18
Sprint has always sucked at marketing, they really need to step it up with both the Evo and Epic and everything else. Both are great phones but only the Evo seems to get most of the love which is still nothing compared to Verizon's and AT&T's marketing and the Epic is no slouch and needs to get some media time other than the generic Galaxy S spots sponsored by Samsung.
Thanks to Verizon's marketing, everyone asks me if my phone is a "Droid" and I say no, it's a Samsung Epic but runs Android and everyone seems to say something similar like "Oh, nevermind, I thought it was a Droid, those are cool, like the iPhone, I want one of those, never heard of the Epic, must be another wannabe." That really annoys me...
Nobody (as in general consumers and not phone geeks) really knew what the hell Android even was until Verizon pushed their Droid ads and those damn Moto's are now almost in the same league as the iPhone consumer awareness wise for non-phone geeks and why, because of MARKETING.
Come on Sprint, wake up!
- 09-26-2010, 05:57 PM #19
- 09-26-2010, 07:19 PM #20
I don't watch comedy central much, but I do watch a lot of tv.
The fascinate gets the most promos (verizon) followed by the generic galaxy s line (where you're watching a movie on the screen and then realize that it's on a galaxy s phone) and last and dead last at that, is the guy and girl weird epic promo. It's as bad as the weird pre promos that didn't work.
Sprint is hyping up on the Evo and you can barely find them anywhere. They need to hype of the Epic so they have two hot phones on sale. They have enough ads on their service, they need to promote their phones as they have two of the best currently out there!
- 09-26-2010, 08:15 PM #21
- 09-26-2010, 09:00 PM #22
The latest Sprint commercial being seen is "Epic Kiss". There are a ton of short videos that Sprint has created which I am sure will turn into TV ads at some point. The ads can be viewed at here.
EPIC MINI MOVIES
I also like that Sprint has a dedicated EPIC 4G page set up that highlights the multimedia features of our beloved Epic! Check it out... our Galaxy S version is clearly better than the rest...imo.
- 09-26-2010, 09:37 PM #23
- 09-27-2010, 08:34 AM #24
- 09-27-2010, 09:42 AM #25