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Just installed WatchESPN from FiOS
I just installed the WatchESPN app.
I had to log into the Verizon website with my account, then I did a search on "watchESPN". This brought me to a download page for either iPhone or Android. I clicked on Android which prompted me to log into Marketplace from my PC browser. It then knew about my phone and initiated a push of the app to the phone.
Pretty sure access to this app is being strictly limited to users of certain cable operators.
EDIT - Wow was setup a PITA. I had to "link" my ESPN login to my FiOS login. It looks like ESPN is doing a check with your cable operator creds to make sure you're really a customer before they'll give up the bits.