Jerry hit the nail on the head during a recent podcast on this topic...Sprint (and VZ) will use other means to get the higher rates on data they want.
Specifically, since data usage is going up while text and voice usage are going down (or people are using other means like BBM or iMessage or GV or SIP), they'll drop the cost on voice/data and raise the cost for data.
Sprint and VZ won't lose that way - they'll be able to say 'hey, for $39 or $49 you're now getting these other things truly unlimited' and there will be now higher fees for the area of growth/demand, which be the data.
So if you look out a year, I expect my $129.99 family plan for 2 lines sharing 1500 minutes and unlimited text plus unlimited data will probably be $129.99 for unlimited voice and text, but a 4 GB shared cap on data. And if I want to buy up to avoid any risk of data overages, it'll probably be $169.99/month for 8 GB data. But Sprint will also advertise the elimination of the $10/line 4G plan.
That's how it will go down. Perceived benefit, but in actuality a rate increase.
Great points. But I will say it again, if Sprint goes to tiered data with costs similar to Verizon, why would I stay with Sprint? The answer is, I won't. And millions will go with me.
Sprint is a great value. Even if it's just a perceived value. I currently only use approx. 5GB a month. However, I am limited using Sprint. Their network isn't everywhere I want to be. Plus, I would like to use my phone even more. But 3G speeds are slowing down on the Sprint network. And we only have 1 4G tower operating in my area. So once Sprint gets their Network Vision plan completed increasing capacity and backhaul, plus blankets most of the places I go with 4G (even if it's LTE), I expect my data usage to double. And that makes unlimited much more attractive.
But if I can't have unlimited, then I will go with better coverage and faster network. Or as mentioned above in this thread, maybe the answer is to have both. I'd pay an additional $10 per month to keep unlimited. Then bring in some less expensive tiered plans for lighter users.
Or how about this...the $10 4G fee they added last year, then changed to all smartphone users...
Maybe make this $10 fee for unlimited use. And for folks who use less data (like 1 or 2GB), they don't have to pay the $10 fee. That would be a much better system!