The thing I find a little strange is that the Ad doesn't really "fit" during the slot they are airing it. I mean, you're watching a play-off game (where I saw it) with some friends, yelling at the refs for cheating, etc., and then the Ad comes on. A teaser Ad like that might be fine, but the average person is not going to run and get their laptop during a football game for a teaser Ad.
Now, if you throw a little more "nerd" speak into that "fasted phone" stuff (every company has the "greatest" phone), I think you have a winner. Give the people something that they will remember after the game.
If you say something like "With a dual-core, 16GB included storage, etc.." the Atrix is the fastest phone ever, they'll go "Wow Dual-Core! I thought only laptops had that, cool, I'll check that out". Just my thoughts.