I'm doubtful AT&T will allow sideloading. They're cheap, and Google gives carriers a cut when apps are purchased from the market. If third-party apps can be purchased elsewhere, AT&T won't see a dime. So naturally, they won't allow it.
The Backflip, Aria, and Captivate had sideloading disabled. There's nothing to indicate they'll change this policy either.
Luckily, rooting the device would allow you to enable installation of nonmarket apps without the Wonder Machine. Besides, you'll need to root anyway to get rid of the bloatware.
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