I have had the One for about 2 weeks now and I can honestly say I am very impressed. I am coming from 3 years with an iPhone and honestly had no plans in switching. My partner and I had an upgrade available on our account and he talked me into getting this phone (I had been eyeing it for some time). This phone is big, bright and fast! Before the iPhone I was a Droid X user and with it came a lot of problems with storage and slowness. I was so frustrated I made the move to the iPhone and I can say that I never had any issues with it. One thing I can say about Apple products is they are built to last. I was nervous making the switch back to Android given my past history with it but I can tell that these phones have come a long way since the Droid X. I still have it in my mind that I will go back to my iPhone someday (especially with iOS7 coming out), but right now I am content with the HTC One. Some things I find an advantage over the iPhone are the camera (especially in low lighting), screen size, widgets and customization. I also love the TV app which can control my TV viewing.