Oh baloney, we'll all pay it if it's true. Don't play like you can hold out. You're here on this phone nerd message board for the umpteenth week in a row positively aching for this grail of lust, following every scrap of rumor, every hint of news, writhing with anxiety, rocking back and forth between bouts of rage and dreaming of finally laying your trembling hands on its glowing UI, not even aware that you're sitting in a puddle of your own drool. There's probably somebody speaking to you right now, right next you, and you can't even hear them. No no, let's be clear. Your dad would laugh at this price and buy something else, but you won't. You will pay.
We're all going to get tech boners when this thing is released and then we won't be able to think straight. This phone will be callllling us, teeeasing us, tempting us, luring us like the sirens of old and we'll break and give in within days. The strongest among us will last a few weeks at most and then blessedly give in. We'll hate ourselves for a little bit and then forget about it and enter into a codependent and totally imbalanced relationship with it that we're not even ashamed of. Deeply concerned friends and family will say, "Why do you let that phone dominate you like that? It's not healthy. You're losing yourself in it. You're subsuming yourself into its identity. We're losing you!" And we'll say, "I don't care. I don't care. This phone knows me. It knows what I like. It gives me what I want, what I need. I never knew this side of myself and now I truly know who I am. I belong to this phone. I was made for it. It's a special relationship that only we understand and I don't care what anyone thinks about it." Maggie Gyllenhaal will play us in the movie adaptation and her earnest portrayal of utter unabashed submission will make viewers wonder whether they too would surrender completely like she did. The savor. Ohhh the savor of it.
The one-time cost is noisily out-front but is a deceptively small part of the larger cost. The thing to do is multiply the monthly plan cost and tax/fees/insurance/BS by 24 months and then add on the price of the phone and then divide by 24 again to get the true monthly cost of ownership. When you do that, it's only a couple dollars difference per month over the old price, and you've got that much in your couch cushions (your soggy, drool-soaked couch cushions).
You cannot escape.