Why Not Droid Branded
I have been wondering if anyone knows why the TB was not Droid branded. I would have thought VZW would want their first LTE handset to have that branding. I have never really seen any reason why it wasnt, so if anyone knows or has any thoughts about it that would be interesting.
I also find it strange that the DInc2 is going to be, but not the TB.
Not that it really matters, just glad they didnt BING it!!!
- 04-10-2011, 06:07 PM #2
- 698 Posts
So I'm guessing the "Droid" brand is Verizon's, then? I've been confused about that, because I was always under the assumption all "Droid" phones were Motorala phones. Then I saw the Incredible, and it's weird, because some places would refer to it as the "Droid Incredible", while others would just refer to it as the "HTC Incredible". I never understood why it had the "Droid" name, and why not every place referred to it as such.
- 04-10-2011, 06:13 PM #4
DROID is Verizon's branding but not sure how they choose which get the name and which don't...I always assumed it had something to do with being the flagship phone but not so sure anymore...*PHILLIES* *FLYERS* *EAGLES*"The Island brought us here"...got LOST
- 04-10-2011, 06:26 PM #5
It's the htc desire hd, but with lte and a ffc. So Verizon didn't get it first and it's not exclusive to them. I think that was the answer given.
It's confusing though because the atrix and bionic are almost the exact same hardware and yet it is still the droid bionic. Weird.
- 04-10-2011, 06:30 PM #6
- 1,036 Posts
It is a bit confusing. I have thought of this also as to why the Bolt is not Droid branded but the Samsung will be. I do know that Verizon pays LucasFilm (StarWars) a hefty royalty for the use of the Droid name on each unit. Maybe they felt since the Thunderbolt was the first LTE handset it wouldn't need the extra push the Droid name attached to it might give it hence saving them a license fee to Lucas.
Last edited by AndroidXTC; 04-10-2011 at 06:36 PM.
yeah thats kinda what I was thinking too. Obviously the Droid name is for marketing purposes, and the TB would sell based on being the first LTE handset, so they could save money and use the branding on future devices.
Guess I just hate the idea of the Sammy getting the Droid name and the TB not
- 04-10-2011, 07:58 PM #8
- 1,175 Posts
- ICS/JB/iOS 5.1
- 04-10-2011, 08:26 PM #9
- 04-10-2011, 09:25 PM #11
They just pay royalties for each item that has the name as a whole, not each phone individually. An example is they have to pay to use the Droid name on the Charge as a product, not for every one of those products sold.So many phones, so little time.
- 04-10-2011, 09:31 PM #12
Sent from my Thunderbolt
- 04-10-2011, 09:47 PM #13
- 04-11-2011, 06:29 AM #14Pretty good member
- 917 Posts
I think Verizon wanted the Thunderbolt as a whole separate marketing flash, which was eventually scaled back with the delayed launch without Skype video chat.
- 04-11-2011, 09:59 AM #15
- 50 Posts
1) it's got to be at or near the top of the line at the time it's released
2) it's got to be exclusive to Verizon (in the US).
So far we've had the Moto Droid, HTC Droid Eris, HTC Droid Incredible, Moto Droid X, Droid 2, Droid 2 Global, and the Droid Pro.
Coming up it looks like the HTC Droid Incredible 2, Samsung Droid Charge, Moto Droid Bionic, Droid X2, and the Droid 3.
The reason the Fascinate didn't get Droid branding is that it was too similar to the other Galaxy S phones. What gets me is how the Charge is different enough from the other Sammy phones to get the Droid name. I'm being honest here, I hardly know anything about the Charge, I don't like the way Sammy runs things with upgrades so I don't pay much attention to their products. So is the Charge that different from the rest of their phones?
- 04-11-2011, 10:09 AM #16