The sad thing is that in my area, it'll probably still be worth it to just pay the price. I have the 450min/unlimited text plan (59.99) with unlimited data (29.99). After the $8/mo insurance and taxes my bill is ~103 a month, so ~$123 with the new price. I'm dropping the insurance anyways, so with this new charge my bill will be ~$115. Still a better deal than their 18gb plan. I use on average about ~25GB a month, and that's without tethering (I have broadband at home). My VZW plan will cost about ~$30 more a month than T-Mobile's $80 unlimited plan (ATT & Sprint are not options for me), and in the grand scheme of things it's mostly worth it for the dramatically wider coverage. Although when I think about in terms of a year, i.e. $360 more for VZW than T-Mo, it makes the idea of switching more tempting.
I'm going to call CS a few times and complain, loudly, but the writing has been on the wall for a long time. If I can stomach the drop in coverage I'll switch to T-Mobile just so I'm not giving more money to Verizon, they've burned me too many times now. But I have a feeling I'll just stay and pay the price, unfortunately.
Edit: Update; I called Verizon CS, and the rep didn't know what I was talking about. His supervisor "didn't know anything about it", until I pressed and finally they admitted that my bill will go up by $20 on the next cycle. As to why they haven't informed customers, I basically got the idea that this info leaked and they haven't had a chance to update anyone, but I didn't get a solid answer.
The reason he gave for the increase was that "more people are using data, and it costs us more money to deliver that data". That makes sense, it's true people are using more and more data and obviously that does come with overhead costs for VZW, but what about device subsidies? Since the cost of my plan never went down when my contract ended (way back in 2012), I'm still paying for a device subsidy that I can't use, since I can't "upgrade". So if it really is about the cost of delivering data, aren't they recouping that already since I'm paying them for a subsidy that I'm not using?
I mentioned the subsidies and the rep confirmed that we will now be able to use the payment option to spread the cost of the device over 24 months, but that's still paying for the full price of the phone on top of the "subsidy" I already pay, so it's a moot point!