where are Google Now detailed settings?

[tr-1]

They used to be under Menu but now I can't find the screen with many toggle switches (things like "movies playing now" or "fight alerts").

To clarify, I still have it under Everything Else settings on my tablet (I assume because I set this up before in older version) but on my wife's phone there's almost nothing there since this is the first time she's ever tried to set it up.

Thanks