Welcome to Android Central! It may be due to some app you initially installed. Have you tried uninstalling apps one by one? If that doesn't help, then you may have to do a factory reset. Before that, though, go to Settings>Backup & Reset, and uncheck Automatically Restore. Then do the factory reset. After finishing the Setup Wizard, go immediately to the Play Store and prevent any app from automatically installing. Now see if the problem persists.