anyone know why this happened?
I think their main misstep was cheapening out on the adhesive used behind the early silver KEYone's displays.IMO TCL/BBMo failed to do their homework, and weren't willing to take chances. They paid too much for the licensing deal w/Blackberry which in turn, overpriced devices, and they did little to offset. In other words, delays, missed opportunities, device availability being scarce, and expecting "the brand" to sell itself, stymied any momentum. Personally noticed things starting to falter in July/Aug of 2018 so it began in the early stages of their deal steadily declining until it reach this point, outcome wasn't any surprise to me.
Hopefully Blackberry will make their own devices or find a new partner.
Unfortunately, I agree. Since four licensees failed, I doubt if any others would be interested.I think the main issue is there isn't a market big enough to make a profit.
I can agree that there is no more market for BlackBerry branded smartphones, but I still believe there is some market for keyboard phones in general.I think the main issue is there isn't a market big enough to make a profit.
In order for there to be a market, you need to make a product worth buying. The business case to pay the prices BBMo expected for low spec phones dressed up in a BlackBerry tux is what didn't cut it. Consumers aren't idiots.I think the main issue is there isn't a market big enough to make a profit.
I have to agree with most of your points, but come on, they practically had the entire keyboard market to themselves and still couldn't do itIn order for there to be a market, you need to make a product worth buying. The business case to pay the prices BBMo expected for low spec phones dressed up in a BlackBerry tux is what didn't cut it. Consumers aren't idiots.
Then on top of that you have a fansite run by shills pushing the products pretending none of the shortfalls exist, and patronizing anyone who raises an issue.
Bad product + bad price + bad marketing = failure. Nothing to do with there being "no market" for BlackBerry products. There is no market for overpriced products that can't truly compete on anything other than a logo (and possibly a keyboard, if they hadn't messed that up as well).
In order for there to be a market, you need to make a product worth buying. The business case to pay the prices BBMo expected for low spec phones dressed up in a BlackBerry tux is what didn't cut it. Consumers aren't idiots.
Then on top of that you have a fansite run by shills pushing the products pretending none of the shortfalls exist, and patronizing anyone who raises an issue.
Bad product + bad price + bad marketing = failure. Nothing to do with there being "no market" for BlackBerry products. There is no market for overpriced products that can't truly compete on anything other than a logo (and possibly a keyboard, if they hadn't messed that up as well).
I have to agree with most of your points, but come on, they practically had the entire keyboard market to themselves and still couldn't do it
Especially a company that offered products that very clearly distinguished themselves from every other manufacturers'.I hate to see any company go under especially a long history one , I wonder if someone can buy them and continue their brand .
Exactly a company that can carry over some BB stuff and it's own flair , it's a risk for a company to take over but might pull it off if done right .Especially a company that offered products that very clearly distinguished themselves from every other manufacturers'.
Times are frightening for keyboard die-hards like me.
At this point I don't care if my next device has the BB logo slapped on the back, but I want those 35 buttons underneath my display.
A portrait slider would be awesome too.
There are probably several reasons why things went down like they did, but the early Silver KEYone screen lift didn't help, said KEYone's slow launch didn't help, the overpriced KEY2 didn't help, the money wasted on the Motion didn't help, then there was the quirky KEY2 spacebar as well as Bluetooth issues, things that no one should have to deal with on a $649 device.
However, they did not start the brand from scratch.
They started in the negative because "BlackBerry = outdated" in the eyes of most consumers even back in spring 2017 at KEYone launch.
Had they slapped keyboards on their TCL branded phones or others, at least the negative "failed brand" perception would not have gotten in the way.
And lastly, lack of carrier support in the US is a huge disadvantage.
I feel like any company who will have that thought cross their mind will have to look at TCL's failure, and then will they want to go down that road too lolExactly a company that can carry over some BB stuff and it's own flair , it's a risk for a company to take over but might pull it off if done right .
In order for there to be a market, you need to make a product worth buying. The business case to pay the prices BBMo expected for low spec phones dressed up in a BlackBerry tux is what didn't cut it. Consumers aren't idiots.
Then on top of that you have a fansite run by shills pushing the products pretending none of the shortfalls exist, and patronizing anyone who raises an issue.
Bad product + bad price + bad marketing = failure. Nothing to do with there being "no market" for BlackBerry products. There is no market for overpriced products that can't truly compete on anything other than a logo (and possibly a keyboard, if they hadn't messed that up as well).
Yeah , I agree there!I feel like any company who will have that thought cross their mind will have to look at TCL's failure, and then will they want to go down that road too lol
It would be so much cheaper for them to just make their own keyboard phones without paying BlackBerry Ltd for the keyboard patents and brand name.