In my experience, SAMOLED+ is much better in sunlight. I have used friends' SAMOLED+ phones outside and my own SLCD (Sensation) outside, and my SLCD performs much worse in direct sunlight in terms of brightness. I remember that I've also seen videos of the Sensation vs. SGS2 comparing their displays, and the SGS2 does better in sunlight (and another video comparing Sensation to a SAMOLED phone and the SAMOLED was again brighter outdoors).
The hardest thing about viewing a LCD screen outside in my experience is that the blacks get so washed out that all colors sort of morph together. It's as if you remove what is actually being displayed and all you're seeing is the backlight. This is where SAMOLED's contrast ratios come into play: while some people feel that SAMOLED can look artificial, having that contrast does help with visibility in outdoor situations.
Realistically it's probably hard to say that LCD or SAMOLED is necessarily better in sunlight, because performance varies wildly depending not only on make but also on individual model. HTC came out with the SLCD Sensation which has weak outdoor performance, while the new SLCD2 One X has great outdoor visibility. Whether that's due to some inherent advantage to SLCD2 or if HTC just aimed to procure a display with great brightness (powerful backlight) is up in the air. Plenty of other makers have similar situations. Samsung is probably the only one that has consistently come out with very bright displays. Now I'm not saying that they consistently come out with necessarily fantastic displays, because as people have noted some of their models can have other issues with colors and the like, but what I'm saying is that their SAMOLED/SAMOLED+s have had great outdoor brightness.
Unfortunately, so much of the common consumer related marketing has only to do with resolution that I'm afraid other issues aren't being focused on appropriately. The new iPad is the perfect example. People don't really think of anything else when it comes to display tech. Color accuracy, viewing angles, meaningful contrast ratios (in recently buying a monitor and doing my research I've found out that some companies market excellent "contrast ratios" that are actually a very specific kind of contrast that doesn't always apply), battery consumption, and similar factors are not getting much attention compared to resolution. I'm not against higher resolution, but I think the attention should shift a bit. Yes, the average consumer might not be able to tell that their screen produces a very yellowish white until they compare it with a screen with better color temps, but how far are we realistically gonna take this resolution game?
SAMOLED+ doing better in sunlight owes in large part to it's ability combat glare. AMOLED in any form cannot match LCD in brightness (measured by how bright a white screen can get). For example, I've seen measured results showing that the LCD on the Droid Bionic (which is a RGBW pentile layout) is three times brighter than the Galaxy Nexus.