How to Change Device Name

[billsteiner]

I have a HTC Inspire 4G (HTC Desire HD) that shows up on my routers list of devices with the name ?Android_3544xxxxxxxxxxx? (x = number). On that same listing, in the router, my iPhone shows the name I assigned to it when I it up on iTunes. The Android name is not the phones Android ID, which is a different alpha numeric tag.
Does anyone know how I can change the Android name, which the router displays, to one that I select?
Thanks.