For me, I like to keep my hands on in both sides of the mobile world, I like to have an iPhone and an android. I flip flop between the 2 (iphone 11 pro and a Note 10+ currently). My kids and wife all use iPhones and we have a lot of things in the Apple ecosystem. Also, I just like to try different phones, new phones ect, its the one item I splurge on and being able to sell phones and get most of my money back, it isn't too costly. I also have a Pixel 4 xl right now because I haven't sold it yet, but gave that up for the Note.