Because these types of posts have been beaten to death around here. Yes, we get it. Some like the camera, some don't. Other reviewers have praised the camera! I've had the HTC Vivid, M7, M8, M9, and 10, and if I'm dying to take professional photos, I'll go buy a point and shoot camera. The people on these forums are not your every day smartphone users. The every day person take pictures for social media posts, and takes unlimited selfies until they get the right one! Most people walk into a store and buy what's popular. Sure, maybe HTC thought they were going to tackle the audio market and carve out their own niche because you have to try to do something different to get noticed. Obviously, it doesn't help that AT&T decided not to sell the HTC 10, but it's not like HTC is not trying AT ALL. The camera has a come a long way from the M7 to the 10, and maybe HTC feels like they want to put their time and money into the audio rather than making a professional grade camera on a smartphone? Look, no one is going to overtake Samsung or Apple at the moment. They have to REALLY screw up to give away some of the market to HTC, LG, or even ZTE. I had a BlackBerry forever until I finally moved on to Android, and I kept thinking each BlackBerry was going to be my last... BUT they're still making them, and that's why I'm 99% sure the HTC 10 will not be their last flagship. It will take a lot more for HTC to just throw in the towel. There will be another phone next year with a more improved camera... and I'm sure the camera will be better on the new HTC Nexus line than the one on the HTC 10.