I've been lurking throughout this whole fiasco of the phone launch. I got my phone from Best Buy on Friday, and it's a blast. Of course, coming from the Hero, it had to be. Anyways, here are a few pictures from my first weekend with the phone. Hopefully, I'm not leeching too much bandwith with them.
Kuscoot, there are options to edit all that stuff after you take your picture (as I have done with some of mine posted below). Upon reviewing the picture, go to Edit. once there, you can apply various filters. There is another edit button (when applying filters) that is located on the top right half of the screen. Click that, and you can play with various settings (balance, contrast, saturation, etc.) of each filter. Hope this helps.
Disclaimer: I am not, nor do I claim to be, any kind of photography expert.