LipGloss712
Well-known member
They just showed it during Cougartown...
damn! i record my shows then watch them cuz i hate sitting thru commercials. wish i would have somehow noticed it. would have loved to see it during cougar town.
They just showed it during Cougartown...
YouTube - Sprint - HTC EVO 4G Firsts
Bam!
Great commercial!.. Better than the "creepy girl" Pre ads.
whoever is in charge of sprint's individual phone marketing should be fired!
1. The pre commercials that didn't showcase the main features of the phone. The ability to multitask with the card system and the physical keyboard. The failure of the pre(yes i said failure) is just as much to blame on subpar hardware as it is on dreadful marketing.
2. Let's look at those droid commercials. The early ones, if i remember correctly, didn't even let the consumer know it was a phone. They were very intriguing. And once they let us know it was a phone they concentrated on what the phone could do. Great marketing.
3. And now we have the evo commercial. We see great moments in evolution for technology and it culminates in the evo. And the evo is the next step because... No answer. Wtf! Sprint. Show video chat!. Or better yet. . .
do a quick montage of a soccer mom using sprint navigation to get to the soccer game while calling somebody to tell them to bring drinks. Then at the soccer game show dad videoing it on the phone while the grandparents are at home watching via qik. Then on the drive home big sister sends a quick text letting everybody know you are celebrating winning the big game in 20 minutes at your house(using swype to type). Then she quickly uploads a picture of little brother to facebook to share with all of her friends. Then at home connecting the phone to the hdtv showing highlights of the game with the evo resting on its kickstand by the tv. Now that's a concept that we as americans can embrace and would want to buy into!
Cool for us tech geeks.
But, for the average consumer they will have no more idea why they should buy an EVO after this ad than they did before.
Just what I think. They need to tout the specs. Otherwise the average people will interpret this as a new Instinct model or something.
Specs are just for us geeks that need no introduction to the phone to begin with. Real life application is what gets the general public. That and the "My whatever" is bigger, faster, shinier, newer, or more expensive than your whatever." In this case phones. Here is another idea of my own that I am borrowing from Gatorade or Nike, I can't remember which.
In the background have the Anything You Can Do I Can Do Better song playing. Then showcase the EVO against other popular SmartPhones outperforming them in the various tasks that it beats them at.
Whoever is in charge of Sprint's individual phone marketing should be fired!
1. The Pre commercials that didn't showcase the main features of the phone. The ability to multitask with the card system and the physical keyboard. The failure of the Pre(yes I said failure) is just as much to blame on subpar hardware as it is on dreadful marketing.
2. Let's look at those Droid commercials. The early ones, if I remember correctly, didn't even let the consumer know it was a phone. THey were very intriguing. And once they let us know it was a phone they concentrated on what the phone could do. Great marketing.
3. And now we have the Evo commercial. We see great moments in evolution for technology and it culminates in the Evo. And the Evo is the next step because... No answer. WTF! Sprint. Show video chat!. Or better yet. . .
Do a quick montage of a soccer mom using Sprint Navigation to get to the soccer game while calling somebody to tell them to bring drinks. Then at the soccer game show dad videoing it on the phone while the grandparents are at home watching via Qik. Then on the drive home big sister sends a quick text letting everybody know you are celebrating winning the big game in 20 minutes at your house(using Swype to type). Then she quickly uploads a picture of little brother to Facebook to share with all of her friends. Then at home connecting the phone to the HDTV showing highlights of the game with the EVO resting on its kickstand by the TV. Now that's a concept that we as Americans can embrace and would want to buy into!
Do a quick montage of a soccer mom using Sprint Navigation to get to the soccer game while calling somebody to tell them to bring drinks. Then at the soccer game show dad videoing it on the phone while the grandparents are at home watching via Qik. Then on the drive home big sister sends a quick text letting everybody know you are celebrating winning the big game in 20 minutes at your house(using Swype to type). Then she quickly uploads a picture of little brother to Facebook to share with all of her friends. Then at home connecting the phone to the HDTV showing highlights of the game with the EVO resting on its kickstand by the TV. Now that's a concept that we as Americans can embrace and would want to buy into!
YouTube - Sprint - HTC EVO 4G Firsts
Bam!
Great commercial!.. Better than the "creepy girl" Pre ads.
I think I'll get my kids and family together over the weekend and make some EVO commercials. Then I can post them to Sprint's FaceBook wall!
A 30-second video off my butt is better than those Pre ads.
Holy crap that was a Rube Goldberg machine at its finest. Awesome commercial.
A 30-second video off my butt is better than those Pre ads.