I definitely don't see it as a contest to abuse data, but that's why I got the Evo. I used tons of data on my iPhone from downloading various files, streaming music/video, light tethering (no torrents ever), etc. After a while it adds up, but I am constantly using my phone for data. When I saw the tiered data plans for ATT I was amazed. Those are horrid deals for data, period. Save only $5 and you get 2GB compared to unlimited for $30? What was the point? 2GB of data should costs you maybe $10-15 tops. I hate this crap carriers are doing with their data plans (well just ATT now, but soon there will be followers).