Originally Posted by
Jon_Doh You have to consider the high costs of extended warranty and the overly generous return policy British and EU laws require. That adds greatly to the cost of an electronic device like cell phones that have a short sales life.
HTC's competitors have much better prices here in UK. That's the issue.
I mean the Nexus phones were criticised for being over priced here in UK and even they offer better value for money. The HTC One A9 is more expensive than the Nexus 6P pricing!
And if someone wants a smaller screen, well the Sony Xperia Z5 Compact retails slightly cheaper whilst offering better internal specifications.
The A9 looks like a great phone but the UK pricing is unusually high compared to its competitors and that isn't good news for HTC.