It can be easy to misconstrue tone in the written word, but your post seems a bit smug...
I thought the comparison review was very thorough and gave me some new respect for the GS4. I'm admittedly a fan of HTC's phones - have had the TP2, Evo3d, and Evo LTE - and really have had no complaints on any of them. I've only played around a little bit with a few friends' GS3 phones and didn't particularly care for the TouchWiz experience (I love Sense, on the other hand). Perhaps if I owned one or had more time with it, I would appreciate it more. I know that my friends seem quite happy with their GS3 phones. And I'm happy for them.
So I went into the review with a pro-HTC bias due to personal experience and a slightly anti-Samsung bias due to my limited experience with TouchWiz, the fact that I don't like the look of the phone (subjective, I know, but that's my opinion), and because the whole GS4 vs One has created a David vs Goliath mindset where we are being forced (or strongly encouraged) to take a side. By the end of the review, I realized that I had not really given Samsung a chance before & I definitely want to spend some time with this phone & see it in action. The "Samsung is big only because it has a big advertising budget" line is clearly untrue, and I admit that I fell victim to it. Sure, a big budget and a clever campaign contributed to getting the name out, but advertising has to be backed up by product or it won't succeed long term.
In the end, although I finished the article with a new-found respect for Samsung's phones, I felt all the more confident in choosing the One as my next phone. I'm excited to try out the new camera hardware & the various camera software innovations like Zoe. BlinkFeed looks promising & I have high hopes for Sense 5.0. The front-facing stereo speakers are a big selling point for me. I'm also shallow but honest enough to admit that the beautiful craftsmanship factored into my choice. As I said earlier, I just do not like the look of the GS3/GS4.
Going back to my initial comment, I find it interesting that the tone I perceived in your post made it seem like the GS4 wiped the floor with the One. While they did conclude that the GS4 was the winner, I think you missed a key point in the final paragraph:
In the end, it's best if you don't just count number of victories to know which smartphone is better than this other. Instead, you should use this article as a reference - focus on the features you care about and ignore the rest. While each category has a winner and a loser, the "loser" in this shootout will be envied by most other premium phones on the market for quite some time to come. The winner? How about the one with your name on it.
The one with my name on it will be the One. And I'm pretty sure I will be very happy with it. Probably just about as happy as you will be with the GS4 when you get it. Maybe (just maybe) we'll both end up winners...
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