Its a glitch in the online system. Happened to me and i called a rep and they didn't know why... next day went into a store and was able to order it at 199.
*if you have it ordered, you might wanna cancel and head to a store to re-o
rder...
Feel you on best buy, just cancelled my pre- order as the att store in Fairbanks, Ak will launch the SIII on the 28th....guess having it in my grubby hands before everyone else just wasn't meant to be....