Recent content by Clickky

You may try the self-serve platforms for mobile monetization. The payouts there are usually higher. Try different formats and you should also try video format.

The sum money you'll earn depends on different factors, and network is just one of them. You may try different networks to find out the best one for your app, as different networks work with different paying models (CPI, CPC, CPM, eCPM), have different technologies (manual, programmatic, RTB)...

8. If you want to know how much it costs to promote an app in different countries, you can find out CPI (Cost-per-install) indexes from Clickky CPI Index here: goo. gl / naC662 The data below is based on Clickky’s advertising campaign data and shows average Android and iOS CPI comparison for...

7. If you want to go into the traffic buying side of the business, make sure you’ve installed the SDK of a tracking system. A tracking system is a piece of code that will report the companies you’re going to work with by cost-per-install when the installs have been actually made. It’s a standard...

6. There are two types of traffic: incentive and non-incentive one. Incentive traffic costs less but it means that users are actually incentivized to install your mobile app. For instance, they play a game and are asked to install your app in exchange for an exclusive feature being opened, or...

5. There are lots of paid ways to promote an app. The most effective method is launch ad campaign via such channels as Facebook or a CPI self-serve ad platform. It is a way to get non-incentive traffic. CPI means you will pay only for installs, real users who have downloaded your app...

4. If you own a website, a blog, public pages in social networks, don’t ignore this channels of user acquisition. Make posts about your app – friends are prime candidates for using your app. It’s a way to receive the first feedback about the app. This will help you to find bugs and improve the...

3. Find out specific benefits and try to reach journalist who will be interested in promotion the app among their readers. Lots of them might write about you for free, if you can prove them the app is really cool. I’d suggest to check out the book by Steve Sande and Erica Sadun called “Pitch...

2. Prepare an eye-catching logo for the app, write an indexable short description about it, take informing screenshots. You should optimize mobile app to rank higher in an app store's search. Check out such services as SensorTower or ASOdesk, AppFollow, etc. – they all should offer some free...

I’m gonna share some tips you should go for without hesitation: 1. Answer yourself who are the users of your app. Determine their age, gender, profession and interests, location.You must know why your app is better than other apps and try to deliver this information to your potential audience.