Recent content by mlisettel

Thank you :) I'm Public Relations and Multimedia Communications. Really interested in the whole concept of customer's attachment to brands and how can companies nurture their relationships, or do they even need to do it. :)

Hey all, I need your help. I am writing my Master's Dissertation about brand attachment and reputation repair, and I am doing Samsung as one of my case studies. I aim to find out if customers being loyal/ attached to a brand helps with reputation repair. If you could please fill the survey out...