I had a chance to spend about 5 minutes with the Moto X at an AT&T store today. Given, it was only a few minutes and I'm not too into knowing details about specs, hardware and performance, but my first impression was that this phone DOES most definitely live up to the hype. I've been using a Nexus 4 daily since February and I thought the Moto X screen was simply gorgeous. I had to double check to see if the brightness was at 100 percent but it was only at 50 percent. Moto X was faster and snappier than my Nexus 4, which is not surprising for a new phone, but it felt snappier than the displayed Galaxy S4 as well. By far the most impressive aspect was the form factor. It is very comfortable to hold and it feels a heck of a lot smaller than the Nexus 4. Even though the N4 and Moto X screens are the same size, I really got the strong impression that the Moto X (including the screen) was a lot smaller than the Nexus 4 which much have something to do with having little bezel or something like that. Personally, I count that as a huge plus since I regard the Nexus 4 a bit big for my taste. They also had a real display with all the customized backs and colors so you could actually see what the backs look and feel like rather than relying on a computerized rendition model. If there is some kind of Google Play edition released I'm going to seriously consider it. BTW all the reps at the store were great. Professional, nice, courteous, knowledgeable and they really were just a pleasure to talk with. The experience I had today was great and I would say that if I ever went the postpaid contract route AT&T would be my choice.