I think it's pretty well established that within the mobile device market there are sub markets that are not necessarily strongly overlapping.
Generally the Note 2 (and 3) customer is not the same as the iPhone customer, which is a far cry from the Windows Phone customer, etc. Those are probably the three extremes, but for a 4th extreme one could throw in the Nexus and treat customer likes and dislikes as a measurable spectrum. Some people do want small devices, some want huge, some want fat, some want skinny. Some want popular, some want subtle.
There's not much that's inherently better in one end of the spectrum versus the other, in an absolute sense. But when two similar devices, say the HTC One and Moto X are compared, it's easier to draw the parallels.
Moto doesn't have anything right now that would appeal to the Note crowd except MAYBE the Droid Maxx, but it's still not really in the same category in anything but battery life.