I love it too, and to be honest somewhat unexpectedly so. I thought it was overhyped and the only reason it seemed more attractive was the less bloated version of Android, whereas hardware wise the One and S4 seemed better in every way. Well I end up prefering the Moto X in all but two (unfortunately pretty crucial, to me anyways) ways:
1) AT&T and Moto ganged up to disable free tethering on this particular device for users with a grandfathered unlimited plan like me. So even though I only use about 2 GB in an average month and pay for unlimited, I can't use my ~200 MB of tethered data? That's fascist.
2) The speaker points to the whole world but not me, and I can't even redirect the sound waves by forming a cup around the phone with my hand. I don't find this particularly constructive, given that I'm the one using the phone, and typically do so while looking at the screen. Voice calls on speaker phone with it are a pain compared to the smart front-facing design of the HTC One.
So while I prefer everything else about the Moto X over other phones, these two things will make me probably move to an HTC One with the Modaco switch. I look forward to the days where carriers stop charging extra for tethering, and where phone makers realize that the person using a phone tends to look at its display while doing so.