It was all over their PR when the phone came out:
Thanks to its few years as a Google company and its minimalist approach to software, the Moto X has been able to receive the latest Android updates quickly.
This is something that Motorola promises will continue with the new Moto X,...
The Moto X (2014) runs near-stock Android with a light sprinkling of Motorola features on top. The basic interface is pure stock, so you won’t get any flashy interface elements, just bare bones Android 5.1.
This, of course, means that the Moto X gets Android updates quickly and is also one of the fastest interfaces around because it is not weighed down with a manufacturer skin. ... Moto X (2014) performance is backed up with 2 GB of RAM to run the latest version of Android, which is Android Lollipop 5.1 at this stage,
with an upgrade to Android M expected down the line.
The new Moto X runs on Android 4.4.4, which is for this moment in time, the most recent version of the platform. Last year Motorola managed to push updates to the Moto X incredibly quickly, even on Verizon. It might have been a bit of a stunt all things considered, but
the company again promises speedy updates for the Moto X.
Let's be clear: Prompt Android updates was clearly part of Moto's market positioning, both as a company and for this product specifically. While most PR at the time focused on the upcoming L release, the company encouraged implication was that prompt updates are a benefit of buying a Moto product. That they are now reversing course, even while many units are less than a year old and still under warranty, is appalling.
I agree they owe non-updated Moto customers some non-trivial compensation that would enable them to own a device that matches the reasonable expectations they had when they purchased the X'14. I think every affected customer (especially those still under warranty) should call Moto and demand a straight up replacement to an upgradable device. It's worth making some noise about this.
(Sadly, the new Pure is too big, so I'm not sure I even want it. Where I live I'm stuck with VZW, so a X'14PE isn't an option. I suppose the Turbo is updateable, but yuk. If they actually comp/replaced or deep discounted me a new Pure or Turbo - which they won't - I'd probably want to sell it still boxed. Then what? Wait until the 5X ships?)