cdubb1
Well-known member
Selling direct to consumer, not advertising much, and not being OVERpriced is how they're doing it.
Selling direct to consumer, not advertising much, and not being OVERpriced is how they're doing it.
As stated, the direct-to-consumer distribution strategy is the reason they can afford to offer such a premium device for a more reasonable price. I imagine this trend will only continue to gain traction and other OEMs will follow suit.
I explained on another post or thread somewhere around her that they are basically selling direct-to-consumer at wholesale pricing. So on a per-unit basis, they are still making the same (or slightly higher) profit as they would if selling through carriers at retail prices. It's just that we, as consumers who prefer or, with Verizon's impending plan policies, need to buy outright benefit with the lower out-of-pocket cost.
The XPE is arriving at just the perfect time.