My take on ?ending? the specs war, aka marketing blitz for the Moto X.
I believe there is a big misconception and misleading that some people may not be aware of and seem to be fine drinking the cool aid.
Let?s explain what has been stated.
? Motorola claims it?s no longer pursuing a specs war that everyone else is involved in.
? Motorola claims the experience matters more than specs.
? Motorola claims people want features more than hardware specs.
This can lead to misinform or mislead those who don?t know better into thinking that everyone else besides Motorola is caught up in specs, and fails to deliver on the experience which is complete nonsense.
Let?s look at what has happened:
? Specs wars have yet to impede with experience for the past couple years, and every year the experience gets better and better. Projects like Butter, mfg confessions of having to simplify the OS (HTC/LG recent with the One and G2) and Motorola's own decision to scrap motoblur are proof that Motorola's statements as a clever marketing guise. The experience is getting better and better every year right along with hardware with NO signs that hardware is impeding software advances if anything at all, making them possible.
Most flagship phones are expected to provide a good experience, and most flagships already do. Just look at the reviews surrounding the S4, HTC One, Lumia 920/928/1020, and Iphone 5 (old I know).
? All of them provide a good experience, each having their own strengths and therefore weaknesses. Some relying on camera features (1020), some relying on an abundance of software and hardware features even if gimmicky (Samsung S4), some relying on feel mixed with premium hardware, lessened bloatware, and high quality build (HTC One), and lastly the Iphone 5 providing a safe ecosystem.
? With the Moto X it isn?t really about experience per say, after all they are not giving you a completely different OS nor a safe ecosystem nor a better camera, gaming, multimedia, or anything experience, at least going by Motorola?s focus it really is just about 2 features: Voice control, and quick glance. They're simply giving a semi stock but not truly stock android OS, for contract price and they added 2 more features. That about sums it up. It isn't some mystical unicorn fantasy Android version, it actually removes useful features, and doesn't really do much but give you a near Nexus experience, with a contract price to boot.
? You will notice most of these phones have strengths and weaknesses: Some are hardware strengths some are software. But let?s get to the meat of it: the ?specs wars?. Let?s point out the unique positives in the devices.o Samsung S4: SD Card, Removable battery, 13MP Camera.
o HTC One: Large pixel low light camera, boom sound, aluminum chassis.
o Nokia 1020: 41mp camera? hopefully that?s evident.
o Iphone 5: Superior fit and finish, sapphire crystal camera lens?
Now name one bad negative review for one of the aforementioned devices, except for the Lumia 920 and iphone 5 since they?re different OS.
Motorola is attempting to pull the wood over the eyes of the consumer by trying to mislead the public into thinking the industry is in a specs war and that they HAVE the solution to the problem with a new ?better? experience. An experience that consists of 2 features.
Funny and hypocritical enough, Motorola is fine with flaunting their ?hardware? when convenient with their RGB non pentile AMOLED, and their custom ?technically octa-core? SoC.
All the while saying anyone who compares specs does not understand the product design. They want to compare specs: but when they touch on flaws they immediate revert back to their hiding behind the unquantifiable: the ?experience?, which we all know to be so delicate it could be thrown out of balance\ by something as simple as having yellow instead of blue in some menu somewhere lost in a pool of binary code.
What Motorola is banking on is basically for people to pay a BMW price, for a Lexus all because the Lexus seems to do everything the BMW can. They are essentially asking with really nice marketing for consumers to take less pay the same all the while Motorola is fine with making a phone that is "just enough".
It is very clear the Moto X is meant to be used as a cash cow, to increase profits and put Motorola back in the map. But to say it's a great device fit to challenge others in the top tier of smartphones is lying to themselves. This device is meant to be the Iphone equivalent of Android in sense of becoming a money cow, without the goodies attached*.
By goodies I mean: (great apple store support, superb build quality, strongest accessories availability and a solid an well reserved ecosystem)
I believe there is a big misconception and misleading that some people may not be aware of and seem to be fine drinking the cool aid.
Let?s explain what has been stated.
? Motorola claims it?s no longer pursuing a specs war that everyone else is involved in.
? Motorola claims the experience matters more than specs.
? Motorola claims people want features more than hardware specs.
This can lead to misinform or mislead those who don?t know better into thinking that everyone else besides Motorola is caught up in specs, and fails to deliver on the experience which is complete nonsense.
Let?s look at what has happened:
? Specs wars have yet to impede with experience for the past couple years, and every year the experience gets better and better. Projects like Butter, mfg confessions of having to simplify the OS (HTC/LG recent with the One and G2) and Motorola's own decision to scrap motoblur are proof that Motorola's statements as a clever marketing guise. The experience is getting better and better every year right along with hardware with NO signs that hardware is impeding software advances if anything at all, making them possible.
Most flagship phones are expected to provide a good experience, and most flagships already do. Just look at the reviews surrounding the S4, HTC One, Lumia 920/928/1020, and Iphone 5 (old I know).
? All of them provide a good experience, each having their own strengths and therefore weaknesses. Some relying on camera features (1020), some relying on an abundance of software and hardware features even if gimmicky (Samsung S4), some relying on feel mixed with premium hardware, lessened bloatware, and high quality build (HTC One), and lastly the Iphone 5 providing a safe ecosystem.
? With the Moto X it isn?t really about experience per say, after all they are not giving you a completely different OS nor a safe ecosystem nor a better camera, gaming, multimedia, or anything experience, at least going by Motorola?s focus it really is just about 2 features: Voice control, and quick glance. They're simply giving a semi stock but not truly stock android OS, for contract price and they added 2 more features. That about sums it up. It isn't some mystical unicorn fantasy Android version, it actually removes useful features, and doesn't really do much but give you a near Nexus experience, with a contract price to boot.
? You will notice most of these phones have strengths and weaknesses: Some are hardware strengths some are software. But let?s get to the meat of it: the ?specs wars?. Let?s point out the unique positives in the devices.o Samsung S4: SD Card, Removable battery, 13MP Camera.
o HTC One: Large pixel low light camera, boom sound, aluminum chassis.
o Nokia 1020: 41mp camera? hopefully that?s evident.
o Iphone 5: Superior fit and finish, sapphire crystal camera lens?
Now name one bad negative review for one of the aforementioned devices, except for the Lumia 920 and iphone 5 since they?re different OS.
Motorola is attempting to pull the wood over the eyes of the consumer by trying to mislead the public into thinking the industry is in a specs war and that they HAVE the solution to the problem with a new ?better? experience. An experience that consists of 2 features.
Funny and hypocritical enough, Motorola is fine with flaunting their ?hardware? when convenient with their RGB non pentile AMOLED, and their custom ?technically octa-core? SoC.
All the while saying anyone who compares specs does not understand the product design. They want to compare specs: but when they touch on flaws they immediate revert back to their hiding behind the unquantifiable: the ?experience?, which we all know to be so delicate it could be thrown out of balance\ by something as simple as having yellow instead of blue in some menu somewhere lost in a pool of binary code.
What Motorola is banking on is basically for people to pay a BMW price, for a Lexus all because the Lexus seems to do everything the BMW can. They are essentially asking with really nice marketing for consumers to take less pay the same all the while Motorola is fine with making a phone that is "just enough".
It is very clear the Moto X is meant to be used as a cash cow, to increase profits and put Motorola back in the map. But to say it's a great device fit to challenge others in the top tier of smartphones is lying to themselves. This device is meant to be the Iphone equivalent of Android in sense of becoming a money cow, without the goodies attached*.
By goodies I mean: (great apple store support, superb build quality, strongest accessories availability and a solid an well reserved ecosystem)
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