Well, it started with the disappointing iPhone X intro. More of the same thing from Apple. Productive innovation and useful features continued to lack. And that Notch in the X told me they rushed it out the door. Then I asked a couple of Uber drivers on a trip how they liked their Note phones. They raved, and that evening I watched some Note 8 tutorials online and I realized Apple was actually very far behind on innovative, productive features and my eyes were opened. My Note 8 definitely makes my work day more productive, and I'm doing more then just pushing app icons and swiping all day. I am translating text, taking notes, drawing on screen shots, using Bixby to find things online (using the Bixby vision feature), magnifying small text, and using dual apps. The Smart Unlock is saving me tons of time each day. Really, NONE of this is do-able on an iPhone, and barely on my iPad.