As we all know, Amazon just recently released the Fire Phone. Is the Fire Phone a gimmic, or a real peace of art. First, the Fire Phone is the first mobile device to have "dynamic perspective". Basically, it allows things to become 3d, which gives the front of the phone a pretty ugly face as there is a camera in each corner, detecting you're movement. It also has other special features like Mayday, Amazon's live help, and firefly, basically a cool way to buy things on Amazon. Of course, the Fire Phone dos not come with Google Play, so lacks a lot of apps. This is a step foward for Amazon, not a big one, but enough to get them started.