Just tell em Danica Patrick is a "gear head"....
As a male, for me there exists a usefulness to geekness ratio in owning one, lets call it U:G. If the device provides a certain level of utility that gives me at least a 2:1 ratio then I'd consider the hefty price tag. If the watch was created with a little more subtlety, maybe a polished black bezel instead of that "beam-me-up" finish, then I think it would appeal more to the masses. I'm not sure if Samsung has already thought of this, but some replaceable bezels would be a good idea as well. Although, no matter how much style they pour into the watch, I can imagine peoples' reaction when seeing someone use the device in public, "That guy looks like a ****.....Tracy"
