In the tech Business, if you are not fast at everything, you will have no business. Likewise, poor quality will lead to lost business. A difficult situation... If the phone came out 3 months later, but was 100% good quality, most customers would be complaining about the use of old/common chips and technology... Difficult to win. And to further the problems for big phone manufacturers, is that smaller companies can make a similar product with 95% of the same tech and sell for less. This happens with any technology. What was once "special" becomes "common".