Have one of the news channels playing in the background right now for the last hour. They have mentioned the Louisville story 3 times already.
Avg consumer will only remember Samsung & 7 something. Tech people will obviously know the difference, but would have to think this is going to compound the negative across the board for all 7 series Samsung devices. Then add the misinformation the avg sales person throws in at the stores.
This.
While this battery issue in this one case could be a typical li-ion battery issue seen by most manufacturers, a high-profile recall will put a target on Samsung and justifiably so. They lost a lot of trust, and stories like this one is just a part of the aftermath. Anyone who really thought that Samsung and the Note 7 line (and possibly the entire 7 line) were going to walk away unscathed were dreaming.
I have the S7 flat, and I had a person ask me a few weeks ago if this was the one that blew up. Brutal.
I really want this Note 7, and the price for me has already dropped $500 on a contract. I was going to wait until December as I thought that it would take that long for some killer deals to come along, but these phones are already seeing some discounts that are incredible. In the pic I have attached for my employee plan, the Note 7 used to be listed for $529 just a few weeks ago...now its listed for a cool $0. Resale value on these things are going to be pathetic...I'm going to hold off for a bit and see if this new battery issue is an isolated case or not, see how the publicity plays out, so that I don't get stuck with something impossible to sell later on.