I just pre-ordered the S10e from Bestbuy. They have the demo units of the three models to try out and the S10e felt the most comfortable in hand. Others were also great, but I've been looking for a smaller phone and S10e looks/feels really good. To be honest, the actual difference in size between the S10e and the S10 isn't that big, but those millimeters do make a difference in the hand. Also I wanted a flat screen so the S10e won out. I wasn't looking to upgrade, but since they are offering $550 for my LG V35 for a trade in, getting the base S10e felt like a no brainer (although I do love my V35). I guess my only concern would be the battery life (my V35 had a great battery life), but since the display is more like a 1080p display, maybe it'll be good.
And finally, the hole punch does look better than any notch/tear drop design. I would've prefer a bigger bezel, but I'll take this compromise.