The intent of the market system, the system in which we live, is, in fact, the exact opposite of what a real economy is supposed to do, which is to efficiently and conservatively orient the materials for production and distribution of life supporting goods.
There is an old saying that the competitive market model seeks to ?create the best possible goods at the lowest possible prices?. This statement is essentially the incentive concept
which justifies market competition, based on the assumption that the result is the production of higher quality goods. If I was going to build myself a table from scratch, I would naturally build it out of the best most durable materials possible, right? With the intent for it to last as long as possible. Why would I want to make something poor knowing I would have to eventually do it again and expend more materials and more energy? Well, as rational as that may seem in the physical world, when it comes to the market world, it is not only explicitly irrational, it is not even an option.
It is technically impossible to produce the best of anything if a company is to maintain a competitive edge and hence remain affordable to the consumer. Literally everything created and set for sale in the global economy is immediately inferior the moment it is produced, for it is a mathematical impossibility to make the most scientifically advanced, efficient and strategically sustainable products. This is due to the fact that the market system requires that ?cost efficiency?or the need to reduce expenses exists at every stage of production. From the cost of labour, to the cost of materials and packaging and so on. This competitive strategy, of course, is to make sure the public buys their goods rather than from a competing producer, which is doing the exact same thing to also make their goods both competitive and affordable.This immutably wasteful consequence of the system could be termed "Intrinsic Obsolescence".
Now, here's where I want you to pay attention; this is only one part of a larger problem. A fundamental governing principle of market economics, one you will not find in any textbook by the way, is the following: ?Nothing produced can be allowed to maintain a lifespan longer than what can be endured in order to continue cyclical consumption.? In other words, it is critical that stuff break down,fail and expire within a certain amount of time.This is termed ?Planned obsolescence?. Planned obsolescence is the backbone of the underlying market strategy of every goods producing corporation in existence. While very few, of course would admit to such a strategy outright what they do is mask it within the Intrinsic Obsolescence phenomenon just discussed, while often ignoring, or even suppressing new advents in technology which might create a more sustainable, durable good.
So, if it wasn't wasteful enough that the system inherently cannot allow the most durable and efficient goods to be produced, Planned Obsolescence deliberately recognizes that the longer any good is in operation the worse it is for sustaining cyclical consumption and hence the market system itself. In other words, product sustainability is actually inverse to economic growth and hence there is a direct, reinforced incentive to make sure life spans are short of any given good produced.
To put it into a phrase: ?Efficiency, Sustainability, and Preservation are the enemies of our economic system.?
Source: Zeitgeist: Moving Forward