Nvidia and Ati back in the day were known for their benchmark optimizations.
In fact Huawei was caught cheating recently.
Stop cheating, Huawei Honor 2 - News - AnTuTu Benchmark -- Know Your Android Better
So yes it just might be worth it. If benchmarks might be a final selling point for some, that be worth an extra few 100 million for a big company for a small investment.
Hard for me to swallow, I actually workerd for both the above mentioned IHV's in my former life, so I have an understanding about how you optimize for certain applications, and its pretty hard to do without increasing the baseline performance of your platform without making it incredibly obvious youre doing so
Your right in drawing the comparison though, but I look how it was done in the past to understand that it's not happening that way in the present, at least not in the same way.
Posted via Android Central App