i preordered gold based on pics. went to BB today to check it out in person -- man is that thing shiny/reflective. much moreso than the black or white - almost to the point that its distracting. it also appears to be the worst in terms of fingerprints, though ill have a case on it so im not as worried there. im hoping it was the lighting in the store - and every day use without 100 lights above you it'll be a little more toned down. im almost regretting my color choice at this point.