I've seen two NEW (although SHORT) TV spots for the S8/S8+ in the last couple of days and they were both pretty good. Obviously highlighting the Infinity Display - one had a Scuba Diver swimming towards you then a whale swims up behind him and an S8 in the middle of the screen showing the lack of side bezels. The second one had two scenes, the first was a large school of small fish swimming around with the S8 in the center then fades to black - a second screen opens with a tree covered with butterflies with the S8 centered on the tree - the butterflies are suddenly startled and fly away again showing the lack of side bezels on the phone. Both commercials end by showing the Pre-order Special of the Gear VR!
Both spots are short but great use of Color!!!