Samsung pushed out a new commercial for it's Galaxy phones, notably the S8 and the Note 8. Here are two articles with two completely different spins.
https://www.gsmarena.com/samsung_apple_fanboys_latest_galaxy_note8_ad-news-28106.php
and
Samsung is so scared of the iPhone X – BGR
https://www.gsmarena.com/samsung_apple_fanboys_latest_galaxy_note8_ad-news-28106.php
and
Samsung is so scared of the iPhone X – BGR