If you look at the Pricematch policy, it clearly states that certain online retailers (including Circuitcity.com - which also has the Note 2 for $250) are eligible due to a promotion for much of November and December. When I went to BB, I mentioned the pricematch and the guy didn't even bother checking, just gave it to me. There is something in their policy that says that it's basically at the discretion of the individual store. The rep I had was incredibly friendly and essentially was saying whatever way he could help me he was going to. I'd say if they are giving you a hard time about something that really should be the policy accross the board, you might want to take your business elsewhere - at least to another Best Buy in your area, if one exists. Seems odd to me that they are going to give up on the credit for upgrading or installing a new line of service because of a $50 price match...