I use AdGuard because the Samung pop up ads and music playing annoyed the heck out of me when opening Samsung Store. Got a deal for 2 Android and 2 PC lifetime license for aroung $25 and haven't seen an ad in apps or browsers. Made browsing on phone and PCs so much more enjoyable.
On PCs you can probably get away with the AdGuard browser extension instead of buying it.
Adguard works just fine on my Chrome browser. Firefox too. I also use Samsung browser as my primary. The really nice thing is it blocks ads on apps too. Man, opening Samsung store and have music from an app blasting at full volume was annoying when I first got my Note 8. Hope they stopped those.