Are they ever going to make a general release?

[randian]

This whole "invite only" thing has gotten ridiculous. I understand a month or two of it to generate buzz, but after that I don't see the point.

 

[CMSevilla]

The invite only release is mostly because they didn't think it'd be as popular as it has become and also material shortage.

If you read their blog, they may have an open pre-order option in late October.

The OnePlus Pre-order System | OnePlus Blog

 

[mrsmumbles]

And the invites are relatively plentiful now.