I was skeptical about Aviate, but it seems to be much more reliable with regards to my location than the original release. While it is occasionally presumptuous, it's quick to correct it.
For me, Aviate represents a nice, clean, fresh look and function to launchers. I've been using Nova Launcher Prime for several years, and while I had that tweaked exactly how I wanted it, Aviate has become my launcher of choice because it is functionally rich, simple to use, and pleasing to look at. The thing about my Moto X is that unlike my old Droid Bionic, I now actually USE my Moto X more than I tweak it. It has become more of an appliance than an excuse try/buy yet another app to optimize it. And for me, Aviate fits right into that scenario nicely.