Big news or big marketing...Nokia now owns "pureview" again.

[Steve Adams]

Well, Nokia has taken back control of the pureview camera moniker. Hopfully this means they are going to push the camera envelope again like "they" did with the 1020. I know the head of imaging from the last go round works for Huawei, but most of the pureview team that were employed by Microsoft are now HMD workers. So, we can hope they start pushing again in the imaging department.

 

[Fred98TJ]

They’ve had all the tech rights. This was just buying the rights to use the “Pureview” name. They cal now slap that on anything, even a pin hole camera.