Isn't Nokia making affordable phones now? Anyways I just googled around and this DOES appear to be a flagship class phone so it should be more than their other models. I have no real data yet. I guess we will just have to wait and see.
If Nokia is marketing this device as their brand's flagship, then it's acceptable or at least understandable that they'd put a higher price tag on it. Whether or not customers will buy it is, of course, another story.